Why Does SEO Matter For Ecommerce?
Gaining new customers can be hard, especially if you’re not being found by search engines.
For your ecommerce site to thrive, you need customers. (Obviously, right?)
The problem is, getting customers’ attention is expensive.
According to WordStream, the average cost per click in the apparel industry is around 89 cents, while the average cost per action is just under $10.
You could spend thousands to gain just a few new customers.
If you jump on the SEO bandwagon, you’re gain free (yes, free!) organic traffic by helping your site show up in the SERPs.