All great marketers have this in common: they love hacking.
And no, I don’t mean hacking into someone’s website (don’t be *that guy*).
What I’m referring to is “hacking” another business’s marketing strategy that’s working, reverse-engineering that strategy, and applying those techniques to your own approach.
You’ll feel like a marketing genius and save loads of time compared to building your strategy from scratch.
Why use trial-and-error when you have real traffic success case studies to tell you what’s working already?
If you’re someone that likes to dig into the data and spy on the competition, then you’ll love these five traffic secrets from the most popular blogs. Let’s get hacking.
Estimated monthly visitors: 30.4 million
The Secret: Getting the Story First
While Business Insider CEO Henry Blodget actually revealed multiple secrets about the blog’s traffic strategy, the key takeaway was this:
Create great digital content, fast.
The news site was before its time in the fact that it focused primarily on digital content from the beginning.
Not print content. Not broadcasting content.
They knew where their target audience was heading and got ahead of the curve.
Today, the need to create digital content is a no-brainer. So what makes their existing content strategy different?
Business Insider always gets the inside scoop first. They stay ahead of the latest news stories, are constantly chasing leads, and update their articles with new facts as quickly as possible.